[by Todd] Let me share with you a lovely quote, we’ll discuss on the backside who it came from. "I would love it if the MSOs (multi-system operators), during the...
[by Todd] I don’t believe in the classical brainstorming sessions, you know the "there’s no such thing as a bad idea" two-hour time sucks? There are lots of bad ideas....
[by Todd] So NBC has broken ranks with its dinosaur brethren and struck a deal with You Tube to post its content on the burgeoning flea market of all things...
[by Todd] Winner of the Silver Cannes Lions for direct marketing: This edible DM piece was sent to media planners and buyers just before lunchtime to encourage them to book...
[by Todd] I propose to ban the phrase "viral video" from any brainstorming session that occurs at an agency of more than 10 people. Trust me guys, it’s for your...
Alltel’s new campaign taps into one of the critical insights of today’s consumer control, that we build our own universe. We create our buddy lists. We issue invitations to join our MySpace page. We have blogrolls of our friends.
We all recognize that teens and adults are making us work harder to connect with them. They array technology around them and hypertask in a fashion that makes us work so much harder to connect. Indeed, if Scion’s program were targeted at teen drivers, I’d call it relevant and brilliant.
A version of this ran on ClickZ. Forgive me if I seem a little skittish. But merely thinking through the complexities of the Internet apparently reduces me to a catatonic...
A version of this ran on ClickZ. Having just lost a weekend to Napster, I can say with certainty that the music industry is doomed. And there’s a lesson in its...
A version of this appeared on ClickZ. It never ceases to amaze me how much time, energy and money companies spend trying to get inside their customers’ heads. Typically, it...
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