Media types — if you feed them, they will buy

23 Jun


[by Todd] Winner of the Silver Cannes Lions for direct marketing:

This edible DM piece was sent to media planners and buyers just before
lunchtime to encourage them to book advertising space in TV2’s Sunday
Premier Movies.
The DM piece generated unprecedented enquiries to the sales
team, 100% of ad space sold in this property.

Saatchi & Saatchi, New Zealand.