Nationally syndicated technology columnist, 12 years as national breaking news reporter.
Drafted the Foundation’s first digital strategy, then launched three web sites in 1997.
Working with the airline’s most valuable frequent fliers developed a communication program that increased participation with the program’s non-airline partners.
Integrated the chain’s early email programs into an overarching digital strategy.
Introduced a email program that drove guest loyalty and referral marketing.
Developed the digital strategy and web site of the brand’s breakthrough Just Rubber and Blank Canvass campaign.
Innovated the digital program for the original military crossover vehicle introducing consumer story-telling and empowering brand enthusiasts.
Developed a breakthrough email program that allowed the specialty Texas grocery store chain to increase market share.
Introduced the first ever blogger sampling program in 2001 connecting the brand with teen consumers.
Expanded the chain’s endorsement of ESPN College Game day with a rich online experience that incorporated original content from the hosts.
Developed the car maker’s digital strategy as it shifted from a value brand to high-quality badge culminating in their first-ever J.D. Power award for best quality.
Ever tried to figure out how cows can program a web site? We took the cows online for the first time both in online ads and a takeover of a new corporate web site.
Working with the promotions group created college-targeted blogger network playing off the brand’s marketing passion points.
Later integrated the annual online gift guide with Facebook, driving double digit sales increases.
Created one of the first guerrilla blog-marketing campaigns for Raging Cow milk. Unfortunately the product never made it out of market testing.
Guided the Marine Corps’ recruiting strategy, incorporating new platforms while protecting the brand.
Created first Facebook-driven campaigns for the highly successful program. Collaborated on new game development.
Created and led a global team of strategists that reported back on the viability of marketing in Cuba immediately after the thaw in relations.
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