The Shame of Sochi – The Internet Seethes Over NBC’s Zeal for Tears
Click to see the whole interview. There was no doubt that NBC was going for gut. The camera pushed in tight for the whole interview with Bode Miller on Sunday....
Click to see the whole interview. There was no doubt that NBC was going for gut. The camera pushed in tight for the whole interview with Bode Miller on Sunday....
There’s a certain weightiness of the phrase terminal velocity. It sounds so final, like the next step stop must be doom. So imagine my surprise as a teen when I...
[by Todd] Seriously, there are some folks at Louis Vuitton that need to be unemployed. Last fall Danish artist Nadia Plesner started selling the t-shirt shown here on her site...
[by Todd] Sure social networking is a big, powerful idea. But sometimes it’s worth thinking about just how odd these new concepts are, especially if taken out of context. Tell...
[by Todd] Time for some exercise. Pick a client’s issue you’re trying to crack. Got it? Now, stand up, walk around whatever passes for an office where you work and...
At every turn agencies first try to take on responsibility for creating something, then they ultimately spin off that discipline. That’s because creating content, albeit ads, shows or events, is fundamentally different from buying and measuring the impact of spending the client’s money. If you need any validation for that just compared notes of what a creative director thinks is cool versus a media director.
[by Todd] Can someone tell me, in 30 minutes or less, why I should care at all about Twitter? Seriously, I’d love to figure this out. According to Leigh companies...
[by Todd] Parents with video cameras are my mortal enemy. And if you work for an advertising agency they should be yours too. Seriously. They’re making all of us look...
The future of marketing isn’t in new and exciting technology. It is in what we say, not where it’s said. But take a close look at any discussion of Web 2.0, 3.0 or beyond, and odds are that you won’t find any talk about the message, only how it is delivered. If you want to serve your clients and your agency well, screw the technology. Focus your attention on what to say, and to whom. Content is the real coin of the realm, now more than ever.
[by Todd] Lessons learned along the way while we produced America's Marines and Our.Marines.com: The people of Columbia, TN, may be my favorite folks on the planet. A cracked tooth...
© 2024 · Your Website. Theme by HB-Themes.
Connect With Us