You ever work in a creative department, son?
[by Todd] I don’t know what’s funnier, Jack Nicholson defending the arrogance of creatives, or the thought of Jack Nicholson actually being a creative. I’d look forward to sitting through...
[by Todd] I don’t know what’s funnier, Jack Nicholson defending the arrogance of creatives, or the thought of Jack Nicholson actually being a creative. I’d look forward to sitting through...
That’s right, I am holding up the United States Marine Corps as a gold-star example of how to market in the 21st century. And if any CMO ever tells you that their company is too conservative to embrace a new way of thinking, point them towards The Few, The Proud.
Brainstorming is all too often an excuse for a half dozen people to bill time to a job without bringing anyting meaningful to the mix. Even worse they want to be coddled for the effort.
[by Todd]I may be a bit late to this one, but kudos to Miranda July for the innovative marketing of her book. The site, Noonebelongsheremorethanyou.com, is a testament to the...
[by Todd] If you work for an agency, with agency, or hope to do either in the near future, you need to read this. Advergirl delivers a powerful lesson on...
Mr. Klein you should be embarrassed and ashamed of your Midtown New York property on Lexington Avenue. From the horrible service in the lobby, to the appalling conditions of my room, this is shaping up to be one my worst travel experiences ever. And with more than 60K miles annually, that’s saying a lot.
[by Todd] Account planners, help me out here. What does it mean when your client thinks it’s doing great delivering critical services, but the customers have a vastly different view?...
[by Todd] Bill Marriott I love you. In clear, compelling terms you have built the case for every CEO in the service industry to invest the time in talking directly...
[by Todd] Reportedly this was an internal marketing message intended to energize Kodak employees about the company’s plans for the digital space. So of course it hit YouTube, where it...
[by Todd] Great piece on Marketing Profs about the realities of Second Life. There’s such a rush to get in on The Next Big Thing that many companies have little...
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