Kodak kicks its own ass

12 Jan

[by Todd] Reportedly this was an internal marketing message intended to energize Kodak employees about the company’s plans for the digital space. So of course it hit YouTube, where it is spreading like mad.

"Now you won’t have to be a Navajo code breaker to use digital. And they’re all going to look like freakin’ Annie Liebowitz shot them, because they’ll automatically adjust the lighting and composition for you… How’s that for advanced? Booyah!"

This isn’t your father’s Kodak any more. Yet for all it’s self-mocking, the piece remains true to the revolutionary world that Kodak once commanded.

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