You ever work in a creative department, son?

15 Oct

[by Todd] I don’t know what’s funnier, Jack Nicholson defending the arrogance of creatives, or the thought of Jack Nicholson actually being a creative. I’d look forward to sitting through those reviews.

I have a greater responsibility than you can possibly fathom. You weep for bigger logos. And you curse the art directors. You have that luxury. You have the luxury of not knowing what I know; that the size of the logo, while tragic, doesn’t sell product. And my existence, while grotesque and incomprehensible to you, sells product!

Either way, somewhere there’s a client that’s damn lucky to have whomever wrote this working on their business.