TiVo delivers the death blow
Can you hear the shrieks yet? Don’t want to pay a couple hundred grand for a spot on Lost? For a lot less TiVo will tag your commercial at the end. Then again, why drop in a commercial at all?
Can you hear the shrieks yet? Don’t want to pay a couple hundred grand for a spot on Lost? For a lot less TiVo will tag your commercial at the end. Then again, why drop in a commercial at all?
[by Todd] Great little piece in BusinessWeek Online that ought to serve as a mile marker on the road to hell so many ad agencies are travelling. NBC Universal Digital...
I would love to see Ogilvy Transient succeed. I have been a huge advocate of using original content to deliver the message for many of my clients. And that content is best when it comes from consumers, unfiltered, unedited and unenhanced(?). The thought of creatives and account people learning to be more like editors and reports makes perfect sense.
That’s why I have grown in my conviction that the agencies best situated to help clients succeed in the future are those with a direct marketing heritage.
[by Todd] Yes, I shamelessly ripped off the headline from the Bare Naked Ladies blog. But how can you not love a band that will spoof one of their own...
[by Todd] Phenomenal article in USA Today noting the extremes of product placement. Just try to read it and not feel sick about what’s happening. There are tons of examples...
[by Todd] Hello keyboard my old friend… I’ve spent the past several weeks talking to some great agencies around the country, all of whom are looking for a way to...
[by Todd] Sometimes it is hard to see when a trend has rounded the curve and is headed toward oblivion. This isn’t one of those times. "Dogster Inc., which founded...
[by Todd] Maybe I have an alumni thing going here, but it’s worth noting that many of my old colleagues at The Dallas Morning News are among the more than...
[by Todd] A pause from the usual ranting, to pass along word of someone in the industry who is blazing a trail few of us have enough conviction to follow....
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