[by Todd] Phenomenal article in USA Today noting the extremes of product placement. Just try to read it and not feel sick about what’s happening.
There are tons of examples of how $269 billion gets spent badly. But nothing speaks more of the desperation to beat consumers over the head with messages than this:
No space is too odd. US Airways is in talks to sell ads on airsickness bags, spokeswoman Valerie Wunder
says. It already makes about $10 million a year from ads on tray tables
and napkins, she says.
Anyone doubt that there will be no shortage of agencies telling their clients what a great opportunity this is?