Stop it! You’re Being Creepy
Excuse me while I seethe. I just attended a conference where the head of a major media lab explained to the audience all the wonderful new ways technology will let marketers...
Excuse me while I seethe. I just attended a conference where the head of a major media lab explained to the audience all the wonderful new ways technology will let marketers...
A version of this piece ran on Digiday.com Can we just stop hyping native advertising? It’s not new. It’s not the next big thing. It certainly is not the answer....
A version of this also appeared on MediaPost. There’s a new calculus happening in conference rooms across the country as CMOs work with their teams to hone the brand message...
New rule: if you have your finger on the social media trigger for any brand, you must be able to recall instantly three stories from last night’s news. If you...
When did it become okay to lie in ads? I’m looking at you Nissan and your new “fictionalized” ad for the Frontier pickup truck. Shame on you. Suddenly the car...
There’s some crazy crap happening in marketing world these days, with snake oil salesmen falling from the woodwork offering their services to companies trying to crack the social media nut....
To quote my former colleague Markham Butler, it’s all even-steven now. Television and Internet consumption that is. Forrester marked the event on Tuesday, noting that the trend is reflected in Proctor & Gamble’s decision to...
There’s a great commercial for DirecTV these days where a pair of battling robots crash from room to room as a guy keeps shifting his attention from screen to screen....
Ok, well maybe it is. But I have to say I am drawing great inspiration from a campaign underway in the Atlanta market for Clear, a wireless internet provider. The...
Yesterday I posted about the growing battle between Google and Facebook for the future of how you engage with the web. It’s just one more example of the dynamic nature...
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