Time To Drain The Digital Swamp of Easy Money and Trolls
A version of this appeared in MediaPost’s Marketing Daily. Hear that? If you listen carefully, the internet is getting a wakeup call. The incessant ringing was brought into sharp focus by...
A version of this appeared in MediaPost’s Marketing Daily. Hear that? If you listen carefully, the internet is getting a wakeup call. The incessant ringing was brought into sharp focus by...
A version of this appeared in MediaPost’s Marketing Daily. Marketing on social media is a whole lot more difficult than it used to be, thanks to the presidential election. And,...
Oh hell! Before I could even pull out the scissors, The United States Surpreme Court made my life a little harder by ruling Aereo is illegal. Damn, damn, damn! Sorry...
by Jaclyn Schoknecht Todd asked me to be a guest blogger for his coverage of the Sochi Winter Olympics. Todd is a digital marketing guru who posts in-depth analyses of...
It’s almost here, Vlad’s big day, the Sochi Winter Olympics. More than $33 billion spent to show the world how lovely life is in Putin’s Russia. Feeling warm and fuzzy...
A version of this post also appeared on MediaPost’s Marketing Daily Commentary. They’re at it again; big consumer brands swapping barbs and witticisms on Twitter. It’s become all the rage,...
This post previously ran on Mediapost’s Marketing Daily and IQ Interactive’s blog. Ah yes — the hazy, lazy days of summer, when marketing slips into a heat-induced coma. The pace...
Sunday night’s closing ceremonies proved to be a helluva showcase, both for the London 2012 organizers and even more so for NBC’s arrogance. In London and around the rest of...
Shame on you NBC. Shame on you for putting self-promotion ahead of the viewing public. Also in this post: Mascots – ultimate focus group failure Shame on you for leaving...
And we have a winner for the best product placement at the 2012 Olympics in London… BMW’s Mini Cooper. Chevrolet, take note; while you’re spending hundreds of millions, the iconic...
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