Native Advertising? Yeah, We’re Screwed
A version of this piece ran on Digiday.com Can we just stop hyping native advertising? It’s not new. It’s not the next big thing. It certainly is not the answer....
A version of this piece ran on Digiday.com Can we just stop hyping native advertising? It’s not new. It’s not the next big thing. It certainly is not the answer....
Ain’t singin’ for Pepsi/ Ain’t singin’ for Coke/ I don’t sing for nobody/ Makes me look like a joke/ This note’s for you. This Note’s For You – Neil Young. Good...
Versions of this post also appeared on MediaPost’s Marketing Daily, CMO.com and IQ Interactive’s blog. PRYOR, Oklahoma – If you’re looking for a perfect lesson in how to master CRM...
There’s some crazy crap happening in marketing world these days, with snake oil salesmen falling from the woodwork offering their services to companies trying to crack the social media nut....
(Update: As this was being posted the FTC released a proposed Online Privacy Plan that would require consumers to opt-in to all online tracking. You can download the proposal here.) After looking at...
Walking through ad:tech in New York it’s hard not to have flashback to the Internet boom of the late 90s. There are far too many people, pushing far too many...
The semi-annual digital ad-fest known as ad:tech New York kicked off today and an old-school media maven (self-described) wasted no time in bringing everyone back down to earth. Quit talking...
Starting this week the wired set is getting far more than free WiFi at Starbucks, and just about every business should be paying attention. It’s called the Starbucks Digital Network...
My 15-year-old daughter made a comment at dinner last night that sent a shiver down my spine. We were talking about Facebook applications and how companies use them to create...
Does anyone care where you are right now? Do they need to know exactly where you’re stopping for coffee, lunch or drinks? Apparently so, as we watch an explosion of...
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