This Is Not A Blog Post
Ok, well maybe it is. But I have to say I am drawing great inspiration from a campaign underway in the Atlanta market for Clear, a wireless internet provider. The...
Ok, well maybe it is. But I have to say I am drawing great inspiration from a campaign underway in the Atlanta market for Clear, a wireless internet provider. The...
Great excerpt from the New York Times of a book called Startup 101. It talks about the intense competitive pressure on new sites trying to break through into the public...
What’s your choice, people or computers? Anonymous or friends? Google or Facebook? There is a growing awareness that the battle of the future isn’t Microsoft vs. Google. Rather it is...
[by Todd] Sure social networking is a big, powerful idea. But sometimes it’s worth thinking about just how odd these new concepts are, especially if taken out of context. Tell...
[by Todd] Time for some exercise. Pick a client’s issue you’re trying to crack. Got it? Now, stand up, walk around whatever passes for an office where you work and...
[by Todd] Parents with video cameras are my mortal enemy. And if you work for an advertising agency they should be yours too. Seriously. They’re making all of us look...
The future of marketing isn’t in new and exciting technology. It is in what we say, not where it’s said. But take a close look at any discussion of Web 2.0, 3.0 or beyond, and odds are that you won’t find any talk about the message, only how it is delivered. If you want to serve your clients and your agency well, screw the technology. Focus your attention on what to say, and to whom. Content is the real coin of the realm, now more than ever.
[by Todd]I may be a bit late to this one, but kudos to Miranda July for the innovative marketing of her book. The site, Noonebelongsheremorethanyou.com, is a testament to the...
[by Todd] Account planners, help me out here. What does it mean when your client thinks it’s doing great delivering critical services, but the customers have a vastly different view?...
[by Todd] Great piece on Marketing Profs about the realities of Second Life. There’s such a rush to get in on The Next Big Thing that many companies have little...
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