Russia is prepared for the Games − Vladimir Putin. Gorgeous day here at the Sochi Olympic Park! − NBC Olympics My hotel has no water. If restored, the front desk...
It’s almost here, Vlad’s big day, the Sochi Winter Olympics. More than $33 billion spent to show the world how lovely life is in Putin’s Russia. Feeling warm and fuzzy...
New rule: if you have your finger on the social media trigger for any brand, you must be able to recall instantly three stories from last night’s news. If you...
A version of this post also appeared on MediaPost’s Marketing Daily Commentary. They’re at it again; big consumer brands swapping barbs and witticisms on Twitter. It’s become all the rage,...
This post previously ran on Mediapost’s Marketing Daily and IQ Interactive’s blog. Ah yes — the hazy, lazy days of summer, when marketing slips into a heat-induced coma. The pace...
Sunday night’s closing ceremonies proved to be a helluva showcase, both for the London 2012 organizers and even more so for NBC’s arrogance. In London and around the rest of...
Shame on you NBC. Shame on you for putting self-promotion ahead of the viewing public. Also in this post: Mascots – ultimate focus group failure Shame on you for leaving...
And we have a winner for the best product placement at the 2012 Olympics in London… BMW’s Mini Cooper. Chevrolet, take note; while you’re spending hundreds of millions, the iconic...
There’s just something impressive about quitting in style. Every time I watch diving events there is a tiny part of my brain praying that someone will yell “Cannonball!” as they...
As if Ryan Lochte hasn’t done enough to hurt his sponsorship value in the pool, his mom was willing to torpedo him in an interview with NBC. With a mom...
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