Medaling in Snark: A Lifetime of Practice Comes Down to This

2 Feb

vladimir_putin.jpg.size.xxlarge.promoIt’s almost here, Vlad’s big day, the Sochi Winter Olympics. More than $33 billion spent to show the world how lovely life is in Putin’s Russia. Feeling warm and fuzzy yet?

In just three days they’ll raise the curtain on the XXII Winter Olympics. From Feb. 7th through the 23rd, we’ll be force-fed feel-good stories by NBC. Each day we’ll wonder if this is when the specter of terrorism will reassert itself over the Olympics. Some of you will even try to get through your day without hearing the results of sports you won’t be allowed to see until hours later on drawn-out prime-time coverage. (Good luck with that.)

BugTo be certain, there will emerge some pretty commonplace stories of grace under pressure, pretty commonplace achievements, and heart-warming heroics. But along the way there will be plenty that drives you nuts.

So, once again we’ll use this little corner of the Internet to dive into the things we learn while watching far too much Olympic coverage. We did this a couple years ago during the London games (and if you’ve got some time to kill, feel free to relive the experience). Again this time, as close to daily as possible, we’ll post a compilation of tidbits that probably escaped notice or were intentionally glossed over by the NBC Sports machine.

But we need your help. This is a team sport, so jump in and take your best shot. Think something got short shrift from the broadcast? Did you see something that just didn’t make sense or, better yet, nearly made you do a spit take? Is there a question you just can’t shake? Let’s hear it!

Drop me an email at, or ping me on Twitter, @toddcop. Let me know what’s on your mind. Or better yet, craft a couple of paragraphs you want to see included. We’ll publish everything with full attribution and then pimp the hell out of it on social media.

So get your snark on. We’ve got work to do, people.

About Project TILWO — I watch Sochi 2014 Olympic coverage on TV and online then share the lessons I learn, with occasional help from my friends. Edited by Lynn Hess @ Premier Proofing.