TiVo delivers the death blow
Can you hear the shrieks yet? Don’t want to pay a couple hundred grand for a spot on Lost? For a lot less TiVo will tag your commercial at the end. Then again, why drop in a commercial at all?
Can you hear the shrieks yet? Don’t want to pay a couple hundred grand for a spot on Lost? For a lot less TiVo will tag your commercial at the end. Then again, why drop in a commercial at all?
[by Todd] Great little piece in BusinessWeek Online that ought to serve as a mile marker on the road to hell so many ad agencies are travelling. NBC Universal Digital...
I would love to see Ogilvy Transient succeed. I have been a huge advocate of using original content to deliver the message for many of my clients. And that content is best when it comes from consumers, unfiltered, unedited and unenhanced(?). The thought of creatives and account people learning to be more like editors and reports makes perfect sense.
[by Todd] Phenomenal article in USA Today noting the extremes of product placement. Just try to read it and not feel sick about what’s happening. There are tons of examples...
[by Todd] Hello keyboard my old friend… I’ve spent the past several weeks talking to some great agencies around the country, all of whom are looking for a way to...
[by Todd] A pause from the usual ranting, to pass along word of someone in the industry who is blazing a trail few of us have enough conviction to follow....
[by Todd] Look carefully at this headline from AdAge and ask yourself what’s wrong here: McKinsey Study Predicts Continuing Decline in TV Selling PowerCites 50% Drop in Viewers, 40% Hike...
[by Todd] I don’t believe in the classical brainstorming sessions, you know the "there’s no such thing as a bad idea" two-hour time sucks? There are lots of bad ideas....
[by Todd] I propose to ban the phrase "viral video" from any brainstorming session that occurs at an agency of more than 10 people. Trust me guys, it’s for your...
Alltel’s new campaign taps into one of the critical insights of today’s consumer control, that we build our own universe. We create our buddy lists. We issue invitations to join our MySpace page. We have blogrolls of our friends.
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