The real lack of diversity that’s killing advertising
[by Todd] Time for some exercise. Pick a client’s issue you’re trying to crack. Got it? Now, stand up, walk around whatever passes for an office where you work and...
[by Todd] Time for some exercise. Pick a client’s issue you’re trying to crack. Got it? Now, stand up, walk around whatever passes for an office where you work and...
At every turn agencies first try to take on responsibility for creating something, then they ultimately spin off that discipline. That’s because creating content, albeit ads, shows or events, is fundamentally different from buying and measuring the impact of spending the client’s money. If you need any validation for that just compared notes of what a creative director thinks is cool versus a media director.
[by Todd] Parents with video cameras are my mortal enemy. And if you work for an advertising agency they should be yours too. Seriously. They’re making all of us look...
The future of marketing isn’t in new and exciting technology. It is in what we say, not where it’s said. But take a close look at any discussion of Web 2.0, 3.0 or beyond, and odds are that you won’t find any talk about the message, only how it is delivered. If you want to serve your clients and your agency well, screw the technology. Focus your attention on what to say, and to whom. Content is the real coin of the realm, now more than ever.
[by Todd] I don’t know what’s funnier, Jack Nicholson defending the arrogance of creatives, or the thought of Jack Nicholson actually being a creative. I’d look forward to sitting through...
That’s right, I am holding up the United States Marine Corps as a gold-star example of how to market in the 21st century. And if any CMO ever tells you that their company is too conservative to embrace a new way of thinking, point them towards The Few, The Proud.
Brainstorming is all too often an excuse for a half dozen people to bill time to a job without bringing anyting meaningful to the mix. Even worse they want to be coddled for the effort.
[by Todd]I may be a bit late to this one, but kudos to Miranda July for the innovative marketing of her book. The site, Noonebelongsheremorethanyou.com, is a testament to the...
[by Todd] If you work for an agency, with agency, or hope to do either in the near future, you need to read this. Advergirl delivers a powerful lesson on...
[by Todd] Account planners, help me out here. What does it mean when your client thinks it’s doing great delivering critical services, but the customers have a vastly different view?...
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