Want In On The Olympics? Have A Seat
Ok, so I don’t have any clients with enough coin to consider advertising during the Olympics. But plenty of smaller businesses will look for a way to piggyback the games,...
Ok, so I don’t have any clients with enough coin to consider advertising during the Olympics. But plenty of smaller businesses will look for a way to piggyback the games,...
A version of this post ran as a guest editorial on CMO.com and iMedia Connection. Let’s get something straight: Online privacy doesn’t mean squat to marketers. And while we’re handing...
This post also appeared on CMO.com, iMedia Connection and Mediapost’s Marketing Daily. These news items recently caught our attention: P&G shifting money from marketing to social media. And GM walking...
Comedy powerhouse The Onion recently offered that all potential presidential candidates for 2040 have been disqualified because of the pictures they posted on Facebook. Beneath the humor is the painful...
This post also ran on Cookerly PR’s blog and has contributions by Candace McCaffery. In the race to Facebook’s IPO, all the news seemed focused on guessing just how high...
Around the globe, companies are struggling to get a handle on the explosion of the social Web and what social media means to their business or even where it fits...
What do these things have in common: Netflix, Bank of America, SOPA, Susan G. Komen for the Cure? Answer: they’ve all got tread marks on their backs from social media...
Image courtesy of Jezebel Behold today’s lesson in how to maim a brand – a very, very valuable brand. In one fell swoop the gold-standard of non-profits trashed decades of...
So often we have a great idea for a campaign, but the questions inevitably comes down to “How do we make sure it succeeds?” The same was true for French...
This post also appeared on IQ Interactive’s blog. Think forward a couple years. Is it possible your debit card will be from the Facebook National Bank? What about that...
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