Hulu’s plan for TV domination
Let’s see if we can recall all the ways TV advertising was destined to fail. Remote controls will allow people to skip commercials by changing channels. The VCR make it...
Let’s see if we can recall all the ways TV advertising was destined to fail. Remote controls will allow people to skip commercials by changing channels. The VCR make it...
To quote my former colleague Markham Butler, it’s all even-steven now. Television and Internet consumption that is. Forrester marked the event on Tuesday, noting that the trend is reflected in Proctor & Gamble’s decision to...
There’s a great commercial for DirecTV these days where a pair of battling robots crash from room to room as a guy keeps shifting his attention from screen to screen....
The semi-annual digital ad-fest known as ad:tech New York kicked off today and an old-school media maven (self-described) wasted no time in bringing everyone back down to earth. Quit talking...
There’s a nasty battle playing out along the eastern seaboard between Fox Network and Cablevision. There’s nothing new in the issues. Fox wants Cablevision to pay more for its programming....
Ok, well maybe it is. But I have to say I am drawing great inspiration from a campaign underway in the Atlanta market for Clear, a wireless internet provider. The...
Famous last words: “You aren’t going to turn passive consumers into active trollers on the Internet.” — Stephen Weiswasser, EVP ABC News/President ABC Multimedia. It’s easy to forget that it...
That’s right, I am holding up the United States Marine Corps as a gold-star example of how to market in the 21st century. And if any CMO ever tells you that their company is too conservative to embrace a new way of thinking, point them towards The Few, The Proud.
Can you hear the shrieks yet? Don’t want to pay a couple hundred grand for a spot on Lost? For a lot less TiVo will tag your commercial at the end. Then again, why drop in a commercial at all?
[by Todd] Great little piece in BusinessWeek Online that ought to serve as a mile marker on the road to hell so many ad agencies are travelling. NBC Universal Digital...
© 2024 · Your Website. Theme by HB-Themes.
Connect With Us