To quote my former colleague Markham Butler, it’s all even-steven now. Television and Internet consumption that is. Forrester marked the event on Tuesday, noting that the trend is reflected in Proctor & Gamble’s decision to...
There’s a great commercial for DirecTV these days where a pair of battling robots crash from room to room as a guy keeps shifting his attention from screen to screen....
Walking through ad:tech in New York it’s hard not to have flashback to the Internet boom of the late 90s. There are far too many people, pushing far too many...
The semi-annual digital ad-fest known as ad:tech New York kicked off today and an old-school media maven (self-described) wasted no time in bringing everyone back down to earth. Quit talking...
Starting this week the wired set is getting far more than free WiFi at Starbucks, and just about every business should be paying attention. It’s called the Starbucks Digital Network...
There’s a nasty battle playing out along the eastern seaboard between Fox Network and Cablevision. There’s nothing new in the issues. Fox wants Cablevision to pay more for its programming....
What’s your choice, people or computers? Anonymous or friends? Google or Facebook? There is a growing awareness that the battle of the future isn’t Microsoft vs. Google. Rather it is...
Microsoft has ventured into the search engine fray once again, revamping its Live Search and rebranding it Bing. With its vast resources, Microsoft is positioning Bing as a “decision engine”...
At every turn agencies first try to take on responsibility for creating something, then they ultimately spin off that discipline. That’s because creating content, albeit ads, shows or events, is fundamentally different from buying and measuring the impact of spending the client’s money. If you need any validation for that just compared notes of what a creative director thinks is cool versus a media director.
The future of marketing isn’t in new and exciting technology. It is in what we say, not where it’s said. But take a close look at any discussion of Web 2.0, 3.0 or beyond, and odds are that you won’t find any talk about the message, only how it is delivered. If you want to serve your clients and your agency well, screw the technology. Focus your attention on what to say, and to whom. Content is the real coin of the realm, now more than ever.
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