No MBA Needed, Just Be Kind
It turns out all the most important elements of sales you learned in kindergarten, maybe even pre-school. That’s right, for all the brilliance of advertising, insight of research and heroics...
It turns out all the most important elements of sales you learned in kindergarten, maybe even pre-school. That’s right, for all the brilliance of advertising, insight of research and heroics...
Remember this video? The band is Ok-Go, a quirky group of guys who create odd songs and even more eclectic videos. That one was viewed more than 50 million times...
Does anyone care where you are right now? Do they need to know exactly where you’re stopping for coffee, lunch or drinks? Apparently so, as we watch an explosion of...
Ok, well maybe it is. But I have to say I am drawing great inspiration from a campaign underway in the Atlanta market for Clear, a wireless internet provider. The...
What’s your choice, people or computers? Anonymous or friends? Google or Facebook? There is a growing awareness that the battle of the future isn’t Microsoft vs. Google. Rather it is...
[by Todd] Seriously, there are some folks at Louis Vuitton that need to be unemployed. Last fall Danish artist Nadia Plesner started selling the t-shirt shown here on her site...
[by Todd] Can someone tell me, in 30 minutes or less, why I should care at all about Twitter? Seriously, I’d love to figure this out. According to Leigh companies...
That’s right, I am holding up the United States Marine Corps as a gold-star example of how to market in the 21st century. And if any CMO ever tells you that their company is too conservative to embrace a new way of thinking, point them towards The Few, The Proud.
Brainstorming is all too often an excuse for a half dozen people to bill time to a job without bringing anyting meaningful to the mix. Even worse they want to be coddled for the effort.
[by Todd] Account planners, help me out here. What does it mean when your client thinks it’s doing great delivering critical services, but the customers have a vastly different view?...
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