[by Todd] Look carefully at this headline from AdAge and ask yourself what’s wrong here: McKinsey Study Predicts Continuing Decline in TV Selling PowerCites 50% Drop in Viewers, 40% Hike...
[by Todd] I’ll forgo the usual apologies for not posting enough lately. Life intervenes sometimes. But there were a couple announcements last week that are still gnawing at me and...
Alltel’s new campaign taps into one of the critical insights of today’s consumer control, that we build our own universe. We create our buddy lists. We issue invitations to join our MySpace page. We have blogrolls of our friends.
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