Save the Whales
A version of this appeared on ClickZ. Talk about oblivious. Consider this scenario: You’re a large media company with content out the wazoo, an audience you know intimately. There are...
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Todd Copilevitz has contributed 138 entries to our website, so far.
A version of this appeared on ClickZ. Talk about oblivious. Consider this scenario: You’re a large media company with content out the wazoo, an audience you know intimately. There are...
A version of this appeared on ClickZ. It’s the holiday season, so here’s a freebie Internet strategy: Become a gamer. That’s right, a stay-up-all-night-playing, while-away-your-days-waiting-to-play-again PC game player. The fact...
A version of this appeared on ClickZ. The online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That...
A version of this appeared on ClickZ. There’s no shortage of people who can tell you how to create a one-to-one relationship with customers out there. But once you’ve got...
A version of this appeared on ClickZ. For the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Instead flash back to your childhood and recall the...
A version of this ran on ClickZ. I’m coming to the conclusion that some people shouldn’t be allowed to use email. Maybe they can fire off a message or two...
A version of this appeared on ClickZ. Pardon me while I whine a bit, but I am getting really tired of the TV commercial touting the power that the Internet...
A version of this ran on ClickZ. It may be hard at first blush to find a reason for some of the latest mergers of Internet companies: Yahoo buying GeoCities,...
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