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Branding in the Blast Zone:
Trump’s second-term trade chaos is reshaping global branding. As Europe leans into identity, Canada pushes back with patriotism, and U.S. brands brace for backlash, advertising is becoming a window into national fear, pride, and strategy.
3 days ago3 min read
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Silence Is A PR Strategy for Cowards
History doesn’t repeat itself, but damn, it sure loves a remix. And right now, the echoes of 1930s Germany are getting impossible to...
Feb 104 min read
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Two Americas, One Brand: Don’t F' It Up
God, I didn’t want to think about this. But here we are. For the next four years, marketers will be tightrope-walking a wire-thin path...
Nov 14, 20243 min read
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Trust and Hope: The New Currency for Brands in a Broken World
It’s chaos out there. Everywhere you look, things are falling apart—politics are a disaster, the climate’s out of control, and trying to...
Oct 9, 20244 min read
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Brands: Time to Play the Election Game (Like It or Not)
Thank god it's almost over. Another presidential election, another round of promises, shouting, debates, and general chaos. But it’s not...
Oct 3, 20243 min read
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No Really, Who Are You?
You want to know a dirty little secret? Marketing comes down to one blunt question: Who the hell are you, and what are you trying to get...
Oct 2, 20243 min read
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Audio: Advertising's Silent Assassin
Audio ads are the quiet killers of the advertising world. While everything else online is blaring, flashing, and screaming for attention,...
Sep 24, 20243 min read
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It’d be a perfect business, if not for the customers
Businesses love your money, but they don’t seem to love you.
Sep 20, 20244 min read
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AI: The F-Bomb of the Digital Age—Powerful, Provocative, Use It Wisely
Let’s cut through the hype and get real about AI. It's not the savior of technology, nor the herald of doom. It’s a tool—yes, a powerful...
Sep 19, 20243 min read
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Welcome To The Age Of Brand Citizenship
This post originally appeared on MarketingDaily in 2015. The last week of June marked an incredible turn of events in the United States,...
Sep 18, 20243 min read
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Well, that could have gone better
Just over 25 years ago I walked away from a career I loved, covering emerging technologies as a syndicated columnist for major daily...
Sep 17, 20244 min read
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AI is not your friend (or employee)
There’s far too many discussions going on about what AI can do to improve our world. This isn’t one of those. This is about what we...
Sep 17, 20244 min read
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