Learning From Komen’s Race For The Clue
What do these things have in common: Netflix, Bank of America, SOPA, Susan G. Komen for the Cure? Answer: they’ve all got tread marks on their backs from social media...
What do these things have in common: Netflix, Bank of America, SOPA, Susan G. Komen for the Cure? Answer: they’ve all got tread marks on their backs from social media...
Image courtesy of Jezebel Behold today’s lesson in how to maim a brand – a very, very valuable brand. In one fell swoop the gold-standard of non-profits trashed decades of...
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