World, meet Madhura Honey.
You’d be forgiven for not knowing who she is. But if you were watching the opening ceremonies you might have caught a glimpse of her, maybe even a few seconds. Here is the newscast dissecting the incident.
As the Indian national team walked on in their beautiful black and gold costumes, Honey led the pack in decidedly less impressive blue pants and blazing red shirt.
Yeah, that wasn’t part of the plan. The young lady from Bangalore was a volunteer selected to dance in the opening ceremonies. Just how she managed to walk on with the team is the big question.
“This was bizarre. We will ask for an apology,” the head of the Indian team said. “The Indian contingent was shown for just 10 seconds and to think this lady hogged all the limelight.”
The Internet world is not waiting for answers, or apologies. In typical form, Twitter exploded with all kinds of posts, 20 per minute, more than 48 hours after the incident.
And of course she was edited into hundreds of photos, from the royal wedding and presidential inaugurations to all sorts of sporting events. Indeed, Yahoo India offered users a cut-out of Honey to make the work easier.
This Tweet’s For You
Late Sunday, athletes started an online protest against IOC rules that prohibit them from appearing in ads for any company except official sponsors. That includes brands that invest millions in athletes like Nike and Red Bull.
— Sanya Richards-Ross (@SanyaRichiRoss) July 29, 2012
Several people jumping in on the protest noted the irony of a rule that protects advertisers like Coke and McDonalds at the expense of smaller athletics companies. But for athletes it seems to be about how they earn a living from the training they’ve invested.
It’s easy to write this off as athletes wanting their money. But in this integrated media age, it’s worth considering just how much protection a sponsorship should provide.
One of the greatest additions to the Olympics this time around is the number of people who are sitting in the stands and sharing the moment via Twitter, Instagram, and other social media.
Lisa Targett reminded us that no marketing agency can hold a candle to the efforts of an Olympic parent rallying support for his or her child.
“Cool dad next to me handing these out. Love it! @ London 2012 – Aquatics Centre,” she tweeted from the aquatic center.
The effort paid off, according to Thoman’s Facebook page (he’s taken a hiatus from Twitter); the swimmer did well in his races this weekend and is within striking distance of a medal.
Well Alright Then
As long as we’re talking about Twitter, Dr. Ruth Westheimer is alive and well, offering advice in 140 character doses. And she wants to know those feelings you have watching the games are okay.
Olympics is all about young perfect bodies exercising in skimpy outfits. It should turn you on!
— Dr. Ruth Westheimer (@AskDrRuth) July 27, 2012
About Project TILWO — Every day I watch London 2012 Olympic coverage on TV and online then share the lessons I learned, with occasional help from my friends. Edited by Lynn Hess @ Premier Proofing.