[by Sunni]Speaking of the technology-induced media shift and the general lack of skills in emerging media channels, let me point out a new club that has been organized "for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy" around this crazy new channel called "social media": The aptly-named Social Media Club. Founded by Chris Heuer in the summer of 2006, SMC now has events and meetings in dozens of cities, including — you guessed it — Dallas!
The second SMC Dallas meeting is tomorrow night at the Rapp Collins Worldwide offices in Las Colinas. Based on the experience of the first meeting, it will be a good time to sit around with other like-minded individuals and say really astute things like, "Is everyone except us stupid?" And, "Why doesn’t [insert corporate entity here] get it?"
In all seriousness, the only way the understanding of social media on a corporate level will match the growth of social media on a consumer level is through education. While I regularly try to educate the corporate masses by attempting to beat knowledge into their noggins with the subtlety of a jack hammer, I have a feeling a "lead by example" approach might be a tad more valid. So all of you social media addicts out there — please find an SMC meeting near you and attend. Share your knowledge, listen to others, then pass it on (via Flickr, YouTube, 43things, whatever).